What does Jonathan Gedye do?

Jonathan Gedye is Head of Client Partnerships at Good Growth and Director of Gedye Holdings Ltd, through which he takes on independent consulting work. He has 17 years of experience in ecommerce, CRO, digital strategy, SEO, PPC and client partnerships.

What brands has Jonathan Gedye worked with?

Jonathan has worked with brands including The Home Depot, Tractor Supply Co., McLaren Automotive, Bentley Motors, Kraft Heinz, Wickes, Channel 4, Swizzels, Ultion Locks, Origin Architectural, Southern Sheeting and others. These are brands he has worked with and may not reflect current engagements.

How can I work with Jonathan Gedye?

Jonathan takes on independent consulting engagements through Gedye Holdings Ltd alongside his role at Good Growth. Contact him via the form on this site or email jonathan.gedye@gmail.com.

Hi, I'm Johnny.

I help businesses
grow properly
online.

I'm Head of Client Partnerships at Good Growth and an independent digital consultant with 17 years in ecommerce, CRO, SEO and client strategy. I work with a small number of clients at a time, where I can make a genuine difference.

Get in touch Find out more

"Johnny has a great attitude towards his work and always goes the extra mile for his clients and colleagues alike. He has the ability to build trusting relationships across a wide range of stakeholders and his natural curiosity and strong commercial awareness keep him one step ahead of the game."

Director of Partnerships & Alliances EMEA

"Johnny and the GoodGrowth team were nominated as our partner of the year at Tractor Supply Co. They bring thought leadership and tech that provides creativity and speed. I greatly appreciate the authenticity, can-do attitude, and humour Johnny and the team have delivered!"

EVP & Chief Retail Transformation & Growth Executive

"He's a very smart digital marketer with an unusual blend of strategic consulting skills combined with hands-on technical knowledge. Not afraid to challenge the status quo and instinctively focused on long-term commercial success."

Digital Director

"He combines great commercial acumen with a genuine desire to see clients flourish. He maintains a calm perspective that comes from experience, a reassuring trait for all those fortunate enough to work with him."

CEO & Founder, Digital Agency

Brands I've had the pleasure of working with

The Home Depot Tractor Supply Co. McLaren Automotive Bentley Motors Kraft Heinz Wickes Channel 4 Financial Times Elsevier Swizzels* Ultion Locks* Gieves & Hawkes* Origin Architectural* Southern Sheeting*

These reflect past professional experience and may not represent current engagements.

* Work delivered in partnership with Adgrow.com

About

Commercial instinct.
No fluff.

I'm Jonathan Gedye, a senior digital growth and ecommerce consultant based in Exeter, Devon. I'm currently Head of Client Partnerships at Good Growth, where I lead strategic client relationships across an international portfolio of retail brands.

Alongside my role at Good Growth, I take on a small number of independent consulting engagements through Gedye Holdings Ltd. I work with businesses ranging from ambitious SMEs to enterprise retailers, as well as third-sector organisations looking for strategic digital support. I also work as a consultant within the Adgrow.com network, delivering digital marketing and CRO services to their clients.

My background is commercial and client-facing. I've spent 17 years at the intersection of ecommerce strategy, conversion rate optimisation, data and client partnerships. I've had to justify every recommendation to senior stakeholders at some of the world's largest retailers, and that discipline shapes how I work.

I'm also a father of two, a School Governor at St Michael's C of E Primary Academy, and a Trustee at Park Life Heavitree. I take community responsibility as seriously as commercial results.

Jonathan Gedye, digital growth and ecommerce consultant based in Exeter, Devon

How I can help

What I bring.

At heart, I'm a consultant. I help businesses think more clearly, act more decisively, and get better results from their digital investment. I can work directly on the problem, lead or shape a team, or sit alongside your own people and make them more effective. Not every engagement needs all of this. We start with your situation.

Areas of expertise

Structured experimentation with genuine rigour, from hypothesis generation to post-test analysis. I can design and run a programme, embed within your existing team, or review and improve what you already have. Results tied to real commercial outcomes, not test volume.

Roadmapping, prioritisation and commercial thinking for online retailers. I bring an outside perspective that cuts through internal assumptions, and recommendations grounded in what can actually be delivered given your tech, team and stakeholder environment.

Adobe Analytics, GA4, tagging audits, attribution. I help organisations understand what their data is actually telling them, and build the reporting infrastructure their teams can trust and maintain. Often the starting point for everything else.

Strategic oversight of organic and paid channels, connecting activity to commercial outcomes rather than vanity metrics. I work at a senior level — shaping strategy, challenging agencies, and ensuring your investment is being spent in the right places.

For agencies and consultancies looking to grow accounts and build long-term client value. I've built partnerships from scratch and grown them into the cornerstone of a business. I can help you structure relationships, develop your team's commercial skills, and land the next level of engagement.

Practical applications of AI and emerging technology in retail and ecommerce. I focus on what is deliverable and commercially meaningful now, not what sounds impressive on a slide. I've built AI tools in production and can help you think through where the real value is.

Experience

Where I've worked

Good Growth

Jan 2016 – Present

Head of Client Partnerships since Nov 2025

Current

Head of Client Partnerships

Promoted to Head of Client Partnerships, taking on broader strategic leadership across Good Growth's client portfolio. Responsible for the strategic direction and health of key client relationships, contributing to new business development and representing the business at international trade shows.

Strategic direction across Good Growth's key client relationships
Building scalable client partnership frameworks and go-to-market approaches
Working closely with the CEO and senior leadership on client strategy
Developing and prototyping AI tools to support service delivery and contracting

Gedye Holdings Ltd

Jan 2011 – Present

My personal consultancy business

Current

Director & Independent Consultant

Independent digital consultancy operating alongside my role at Good Growth, focused on businesses and sectors outside my day-to-day client portfolio. I work with a small number of clients at a time on digital strategy, CRO and growth. Past clients have included Swizzels, Ultion Locks, Harvey George Furniture, Gieves and Hawkes and others.

Running advertising campaigns and managing multi-year client relationships
Delivering CRO programmes and digital strategy for smaller businesses
Supporting other digital agencies with senior consultancy input

Good Growth

Jan 2016 – Nov 2025

Engagement Director

Good Growth is a data and technology consultancy serving an international client portfolio, delivering customer insight, innovation services and digital sales consulting. As Engagement Director, I directly managed the business's largest accounts, growing them from initial proof of concept into long-term, high-value partnerships.

Grew a single client account from a small proof of concept into a major multi-year engagement
Managed a project team of 10+ delivering digital experience optimisation and insight
Reported to the Chief Customer Officer and CEO
Led monthly activity in the USA, heading a Good Growth client delegation
Personally secured multi-year sales across a wide range of clients
Typical client NPS of 10/10

Goldladder

Jan 2011 – Aug 2015

Senior Account Manager

Developed digital marketing strategies for a diverse client base ranging from SMEs to large organisations. Provided expert consultation on technical SEO and PPC for clients including Elsevier BV and the Financial Times Group. Regularly travelled and worked across Europe to support clients.

LBi

Jan 2009 – Dec 2010

Campaign Executive

Worked within the SEO division, progressing from content creation and link building to managing client output and weekly reporting. Also spent two days a week in the Social Media department in London, working on a range of blue chip clients.

Brands I've had the pleasure of working with

The Home Depot Tractor Supply Co. McLaren Automotive Bentley Motors Kraft Heinz Wickes Channel 4 Elsevier BV Financial Times Group Swizzels* Ultion Locks* Gieves & Hawkes* Harvey George Furniture Origin Architectural* Southern Sheeting*

The following brands reflect my professional experience to date. They are listed for reference only and do not imply any current or ongoing client relationship.

* Work delivered in partnership with Adgrow.com

Testimonials

What people say

Johnny and the GoodGrowth team were nominated as our partner of the year at Tractor Supply Co. They bring thought leadership and tech that provides us with thought leadership, creativity, and speed. I greatly appreciate the authenticity, can-do attitude, and humor Johnny and the team have delivered!

EVP & Chief Retail Transformation & Growth Executive

I've had the pleasure of working with Johnny for 18 months. He's a very smart digital marketer with an unusual blend of strategic consulting skills combined with hands on technical knowledge. Johnny's not afraid to challenge the status quo and instinctively focuses on long term commercial success.

Digital Director (managed Jonathan directly)

I worked closely with Johnny on a number of client projects. He combines great commercial acumen with a genuine desire to see clients flourish. Johnny is willing to challenge the status quo in the search for better ways of working, and he expresses his thoughts coherently and with passion. He maintains a calm perspective that comes from experience, a reassuring trait for all those fortunate enough to work with him.

CEO & Founder, Digital Agency

Jonny possesses a sharp and highly creative mind that can spot the commercial opportunity or identify the core issue that needs to be solved. He brings wit and energy into any collaboration and at the same time isn't afraid of telling Emperors they have no clothes on! A critical requirement for working in digital/e-commerce.

Chair, Non-Executive Director & Prize-winning Author

Full recommendations available on LinkedIn.

Community & governance

Beyond the day job

I believe in using my skills where they can make a real difference, not just commercially. I'm actively involved in my local community in Exeter and take governance responsibilities seriously.

Charity trustee

Park Life Heavitree

Volunteer Trustee and former Chair of the Board, Feb 2023 to present

Working with the founding team as a critical friend as the charity expands commercially through its local café. Previously served as Chair of Trustees for two years, managing trustees and line managing paid charity employees. Notably invited to meet a member of the Royal Family to highlight the good work Park Life Heavitree has done for the community.

Visit parklifeheavitree.org.uk

School governor

St Michael's C of E Primary Academy

Governor, Behaviour and Safeguarding, early 2026 to present

Appointed as a governor at St Michael's, part of the St Christopher Multi-Academy Trust, with a designated focus on behaviour and safeguarding. Serving as link governor, providing strategic oversight and challenge to school leadership and supporting statutory safeguarding duties.

Visit stmichaels.stcmat.org

Get in touch

Let's talk about what
you're trying to solve.

Whether you're a retailer looking to get more from your digital investment, an agency seeking senior consultancy support, or a smaller business or charity looking for practical digital help, I'd like to hear from you.

I'm selective about the independent work I take on alongside my role at Good Growth. I focus on businesses and sectors outside my existing client portfolio and take on all independent work in my own time through Gedye Holdings Ltd. The more context you give me, the better I can tell you whether I'm the right fit.

I'll come back to you within 24 hours.

jonathan.gedye@gmail.com LinkedIn Exeter, Devon — UK & US clients welcome

Commercial instinct.No fluff.